With the Lamborghini Studio Medgidia project we wanted to create a unique space where automotive performance inspires the business concept. A garage that is also a meeting office, a place that acts as a hub for Lamborghini enthusiasts from all over Europe, a space where business happens just a few steps away from a body that makes you check your pulse. In this interior design project, we started from the idea that if we're going to meet performance, let it be admired in every detail.
In the Kift Garden Automotive complex, we wanted an interior with personality, premium, cohesive, that you can photograph from any angle effortlessly, functional in a complete ergonomics of space, with an authentic cosmopolitan vibe.
The experience of visiting the Lamborghini Studio had to start from the Kift Garden complex, with generous parking lots, restaurants and Lamborghini club accommodations. If for the complex, the architecture is already designed for people to sit, talk and come back, the interiors had to do the same. To keep you in the space, not rush you towards the exit.
Based on the idea expressed above, in the interior design project we treated the garage as a living meeting place, a natural continuation from the outside, with the necessary dose of impact to make you feel the Lamborghini personality. The discussion area is laid out like an office that respects the rhythm of conversation, with table, chairs, a strong but visually disciplined backdrop.
We like to say that we've set up an interior that allows you to negotiate lucidly, even when you see a Huracan Spyder next to you. We've made sure everything looks impeccable in the pictures, but not just for Instagram. A premium space needs to run flawlessly every day and capitalize on every square inch.
For the furniture, we worked with Roche Bobois in Paris. Because their pieces can support a premium concept without looking forced. The Bubble sofas, designed by Sacha Lakic, are a statement. They have an organic, automotive-inspired shape, and in a space dominated by technique and precise angles, these pieces bring just the right counterpoint. Premium doesn't mean rigid, but allowing yourself to be comfortable without losing elegance.
In such a setting, cars dialog with people. The 2024 Huracan Spyder shifts your gaze from corner to corner, the Polaris Slingshot both incites and annoys, and the '40s Morgan unwittingly gives you a short lecture on elegance and time. Everyone knows the Urus Performante 2025 is coming, a new chapter for space.
Lamborghini Studio's interior design has been designed to support change. Today you're exhibiting a model, tomorrow you have an event, the day after tomorrow a client comes in to discuss figures. The place doesn't feel like a boardroom, it evolves, it transforms, but retains its vibe, even as the actors in the frame change.
The entire Lamborghini Studio Medgidia concept, which fluently continues the brand line in an original way, and the attention to detail have given birth to a premium, versatile, dynamic and friendly space.